What have you been working on lately?
Sensus is an SMS retention tool that uses conversational insights to build personalized relationships between brands and their customers.
What inspired you to start your current / previous venture(s)?
Text message marketing was a large part of the Reefer software. We saw 30%+ CTR which is unheard of over email and other marketing channels. Additionally, we saw what it’s like to be operating in an industry with no infrastructure. Brands were launching products with no customer feedback. This was a massive problem we saw in cannabis that also is prominent in the consumer packaged goods world. This lead us to focus our efforts on Sensus.
What is your vision for the future of your company?
We want to empower brands to have scalable 1:1 conversations with all their customers. Currently there is no way for brands to have this dialog at scale. AI changes that.
What do you love about entrepreneurship?
One piece of advice for aspiring entrepreneurs?
Ship product as soon as possible. The best products start small and grow over time after they’ve had time to find their place in the market.
Both Brian and Zachary will be at the first roundtable dinner for Spark SC’s Founder’s community on Thursday, March 8th at 6PM!
